I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun.
Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational quotes. One in particular hit me personally like a freight train.
— Dan Speicher (@DanielSpeicher) March 26, 2013
Amy was quick to point out that the concept came from Chuck Hollis (VP and Global Marketing CTO at EMC) during a Geek Whisperer podcast she was participating in with him the previous week. Amy had asked him a question (at about the 17:45 mark) about forcing employees to participate in social media or choosing the people who raise their hands. Chuck explains that he finds success when he introduces selective social modeling.
Find the thought leaders, find the brave, find the passionate – make heroes of them.
What I love about this concept is that it should inspire both the would-be heroes as well as their managers. Stop waiting to be chosen and step up. Stop prodding the unwilling and take advantage of the people who already want to shine.