New Media Leaders

Put out the fire!

If you have been working on the web for more than a few months, you've felt like these three guys at some point. Your best laid plans explode and everything catches fire. You're sure the boss is about to fire you. Your reputation is taking a hit every day it continues. The problem with a raging fire is that it clouds your perception and you start turning all the dials looking for relief. That's 100% normal, and 100% wrong. … [get the details]

Answers for Companies Wrestling with Google Authorship

Have you wondered what happens to the great content you wrote for a company when you leave? I can answer that for you - they leave it up and continue to profit from your hard … [Read More...]

What Agencies Should Learn from Hollywood

Last week I was talking with Heather Hollick about the core concept of New Media Leaders, the idea of a distributed team of experts who are called in foe a short term engagement to … [Read More...]

The Myth of the Social Media Crisis

“How would you handle a crisis in social media?” I was sitting across from an interviewer and had been handling the quick onslaught of questions coming at me with wit and grace, … [Read More...]

Here’s a Thought: Trust Your Employees and Throw Away the Clock

One of the icons of the Industrial Age is the time clock (aka punch clock - maybe because you're very tempted to punch it). In my youth I had a factory job where life was ruled … [Read More...]

When Everything Is Personalized

Last week at the Raleigh SEO Meetup, Joe Hall and John Doherty talked about a lot of interesting facets of SEO and where they feel it's headed next year. About half way through … [Read More...]

Advanced Storytelling Techniques

Nobody thinks they're bad storytellers, but most of us are. There was a great article at the Harvard Business Review over the summer about how the people at TED help their … [Read More...]

New Media Leaders

Everything has changed, have you?