Phil Buckley

Phil Buckley has been working on the web since the late 1990's doing everything from early web development and system administration. He found his true calling about 10 years ago when he started to move towards online marketing. Phil has worked for multi-million dollar e-commerce websites, two advertising agencies and boutique SEO agencies.

He's held positions as director of User Experience, Director of Interactive and Director of SEO. He organizes the most successful SEO Meetup in the United States, is one of the co-founders of the Digital Marketing for Business Conference and has spoken at conferences around the country on search, social, content marketing and the future of internet marketing.

He has spoken to MBA candidates at the Kenan-Flagler Business school at the University of North Carolina, students in the Master's in Interactive Media program at Elon University and presented at the Triangle AMA's events to local professional marketers.

Phil is also an instructor with ASPE teaching Content Marketing to some of the biggest brands in the country each month.

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Answers for Companies Wrestling with Google Authorship

February 12, 2014 by Phil Buckley 4 Comments

Companies want to keep control of their authors, but Google wants authors to be ranked. How should your company handle this? Think win-win.

What Agencies Should Learn from Hollywood

December 15, 2013 by Phil Buckley 2 Comments

Are the agencies you are working with in their last days? Today’s agencies are like the movie studios of the 1940’s – bloated and churning out mostly B movies.

When Everything Is Personalized

November 3, 2013 by Phil Buckley Leave a Comment

Once you start down the personalization path is there anything that shouldn’t be personalized?

Advanced Storytelling Techniques

October 13, 2013 by Phil Buckley 6 Comments

Telling a story doesn’t always mean starting at the beginning and ending at the end. Complex stories need to evolve and include your audience.

You Smell Desperate

August 13, 2013 by Phil Buckley 7 Comments

Remember that guy that was totally into you? The more you ignored him the harder he tried to cling to you? There’s something similar happening when you are in the work-a-day world. If a hiring manager thinks you’re desperate, you become very unattractive. I had a terrific discussion over lunch last week with Karl Sakas, […]

Hiring, Promoting and Firing

August 4, 2013 by Phil Buckley Leave a Comment

I often find great wisdom in David Ogilvy’s writing. In The Unpublished David Ogilvy he lists some guidelines for managing the inter-office talent. He is ambitious. He works harder than his peers – and enjoys it. He has a brilliant brain – inventive and unorthodox. He has an engaging personality. He demonstrates respect for the […]

Make Heroes of the Brave

April 1, 2013 by Phil Buckley 4 Comments

I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun. Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational […]

Refusing to Lay Up

February 21, 2013 by Phil Buckley Leave a Comment

In golf, there are times when the safe bet is to “lay up” and not press your luck. In life, that’s rarely the case.

Hugging your customer

February 19, 2013 by Phil Buckley Leave a Comment

Building a organization and an audience requires you to love both parts equally. Do you love your customers? How about your employees?

The New Media Leaders

February 15, 2013 by Phil Buckley 2 Comments

Douglas Fairbanks Sr (1883-1939) using a giant megaphone during filming of the United Artists production 'The Gaucho'. (Photo by General Photographic Agency/Getty Images)

New Media Leaders is retooling, because I’m retooling. When this blog started, it was to help promote a networking event by the same name. The networking event may start-up again, but it’s scope will be bigger. This blog will soon house ideas from smart people who are thinking beyond the self-imposed boundaries many of us […]