Are the agencies you are working with in their last days? Today’s agencies are like the movie studios of the 1940’s – bloated and churning out mostly B movies.
What Agencies Should Learn from Hollywood
Here’s a Thought: Trust Your Employees and Throw Away the Clock
One of the icons of the Industrial Age is the time clock (aka punch clock – maybe because you’re very tempted to punch it). In my youth I had a factory job where life was ruled by that clock. In a rack on the wall by the clock were punch cards for each employee. When […]
When Everything Is Personalized
Once you start down the personalization path is there anything that shouldn’t be personalized?
Advanced Storytelling Techniques
Telling a story doesn’t always mean starting at the beginning and ending at the end. Complex stories need to evolve and include your audience.
You Smell Desperate
Remember that guy that was totally into you? The more you ignored him the harder he tried to cling to you? There’s something similar happening when you are in the work-a-day world. If a hiring manager thinks you’re desperate, you become very unattractive. I had a terrific discussion over lunch last week with Karl Sakas, […]
Hiring, Promoting and Firing
I often find great wisdom in David Ogilvy’s writing. In The Unpublished David Ogilvy he lists some guidelines for managing the inter-office talent. He is ambitious. He works harder than his peers – and enjoys it. He has a brilliant brain – inventive and unorthodox. He has an engaging personality. He demonstrates respect for the […]
SEO’s Terminal Entropy
Munaz Anjum’s excellent two-part post Is SEO Dying? Yes It Is noted by our friend J. Nolfo explains the tectonic forces crushing SEO as we’ve known it. Anjum’s SEO Killers Include Mobile. Social Media. Technology. Google. Users. I would add a sixth force killing SEO – Entropy. How Entropy Creates Writing How Entropy Is Creating […]
Make Heroes of the Brave
I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun. Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational […]
Trust: The Currency of the New Economy
If you commuted to work today or drove on errands, you passed through an amazing social miracle several times, but I’m certain you didn’t stop to think about it even once. But you did stop. Because the “social miracle” to which I refer is the ubiquitous traffic light. Think about what happens at traffic lights […]
Why Big Internet Marketing Ideas Will Rule
Christo is an artist whose ideas change hardened skeptics. How do we lucky few Internet marketers become Christo? How can our ideas slouch toward BIGNESS?