Companies want to keep control of their authors, but Google wants authors to be ranked. How should your company handle this? Think win-win.
Answers for Companies Wrestling with Google Authorship
Here’s a Thought: Trust Your Employees and Throw Away the Clock
One of the icons of the Industrial Age is the time clock (aka punch clock – maybe because you’re very tempted to punch it). In my youth I had a factory job where life was ruled by that clock. In a rack on the wall by the clock were punch cards for each employee. When […]
Trust: The Currency of the New Economy
If you commuted to work today or drove on errands, you passed through an amazing social miracle several times, but I’m certain you didn’t stop to think about it even once. But you did stop. Because the “social miracle” to which I refer is the ubiquitous traffic light. Think about what happens at traffic lights […]
The Circle of Giving: Why Make a Gift of Your Expertise?
The gift is to the giver, and comes back most to him–it cannot fail… – Walt Whitman I’ve been reading the modern classic The Gift: Creativity and the Artist in the Modern World by Lewis Hyde, a book I ordered upon seeing how much Seth Godin referenced it in his book The Icarus Agenda. Hyde explores the […]
