Companies want to keep control of their authors, but Google wants authors to be ranked. How should your company handle this? Think win-win.
Remember that guy that was totally into you? The more you ignored him the harder he tried to cling to you? There’s something similar happening when you are in the work-a-day world. If a hiring manager thinks you’re desperate, you become very unattractive. I had a terrific discussion over lunch last week with Karl Sakas, […]
I often find great wisdom in David Ogilvy’s writing. In The Unpublished David Ogilvy he lists some guidelines for managing the inter-office talent. He is ambitious. He works harder than his peers – and enjoys it. He has a brilliant brain – inventive and unorthodox. He has an engaging personality. He demonstrates respect for the […]
I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun. Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational […]
New Media Leaders is retooling, because I’m retooling. When this blog started, it was to help promote a networking event by the same name. The networking event may start-up again, but it’s scope will be bigger. This blog will soon house ideas from smart people who are thinking beyond the self-imposed boundaries many of us […]