Getting it Right - New Media Leaders

Answers for Companies Wrestling with Google Authorship

February 12, 2014 by Phil Buckley 4 Comments

Companies want to keep control of their authors, but Google wants authors to be ranked. How should your company handle this? Think win-win.

The Myth of the Social Media Crisis

November 25, 2013 by Jennifer Spencer 2 Comments

rodents of unusual size and social media crises

“How would you handle a crisis in social media?” I was sitting across from an interviewer and had been handling the quick onslaught of questions coming at me with wit and grace, if I say so myself. I paused at this one though because, like Rodents of Unusual Size, I don’t believe crises in social […]

Here’s a Thought: Trust Your Employees and Throw Away the Clock

November 4, 2013 by Mark Traphagen 5 Comments

One of the icons of the Industrial Age is the time clock (aka punch clock – maybe because you’re very tempted to punch it). In my youth I had a factory job where life was ruled by that clock. In a rack on the wall by the clock were punch cards for each employee. When […]

Advanced Storytelling Techniques

October 13, 2013 by Phil Buckley 6 Comments

Telling a story doesn’t always mean starting at the beginning and ending at the end. Complex stories need to evolve and include your audience.

You Smell Desperate

August 13, 2013 by Phil Buckley 7 Comments

Remember that guy that was totally into you? The more you ignored him the harder he tried to cling to you? There’s something similar happening when you are in the work-a-day world. If a hiring manager thinks you’re desperate, you become very unattractive. I had a terrific discussion over lunch last week with Karl Sakas, […]

Internet Marketing: End of Zero Sum

May 10, 2013 by Martin W. Smith 2 Comments

Perhaps authors such as Robert Wright (NonZero), Yochai Benkler (Penguin and the Leviathan), and David Amerland (What If We Had A New Value System For Goods and Services) are correct. Cooperation is our genetic makeup, our human aspiration. Daniel Pink’s Drive: The Surprising Truth About What Motivates Us explains differences between intrinsic and extrinsic motivation. Around 30% of people […]

Make Heroes of the Brave

April 1, 2013 by Phil Buckley 4 Comments

I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun. Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational […]