Companies want to keep control of their authors, but Google wants authors to be ranked. How should your company handle this? Think win-win.
“How would you handle a crisis in social media?” I was sitting across from an interviewer and had been handling the quick onslaught of questions coming at me with wit and grace, if I say so myself. I paused at this one though because, like Rodents of Unusual Size, I don’t believe crises in social […]
Remember that guy that was totally into you? The more you ignored him the harder he tried to cling to you? There’s something similar happening when you are in the work-a-day world. If a hiring manager thinks you’re desperate, you become very unattractive. I had a terrific discussion over lunch last week with Karl Sakas, […]
Perhaps authors such as Robert Wright (NonZero), Yochai Benkler (Penguin and the Leviathan), and David Amerland (What If We Had A New Value System For Goods and Services) are correct. Cooperation is our genetic makeup, our human aspiration. Daniel Pink’s Drive: The Surprising Truth About What Motivates Us explains differences between intrinsic and extrinsic motivation. Around 30% of people […]
I’ll admit it, I’m a fanboy of Amy Lewis. Smart, connected, sassy and fun. Last week I had the honor of listening to Amy present to a packed venue on Content Marketing where the Tweetable quotes flowed like water. Let me be clear, the entire event was packed with super smart advice, tips and inspirational […]