Martin's Big Ideas

Martin has created 4 companies generating gross revenues greater than $16,000,000 with (now RIP) the largest. He writes about Internet marketing, web design and startups for Technorati and on the ScentTrail Marketing blog.

All marketers are storytellers. Now, thanks to search engine marketing (SEM) and search engine optimization (SEO), stories spun out on web pages get pulled into clean well lighted places, web sites and social networks, around the world.

SEO’s Terminal Entropy

SEO's Terminal Entropy on NewMediaLeaders

Munaz Anjum’s excellent two-part post Is SEO Dying? Yes It Is noted by our friend J. Nolfo explains the tectonic forces crushing SEO as we’ve known it. Anjum’s SEO Killers Include Mobile. Social Media. Technology. Google. Users. I would add a sixth force killing SEO – Entropy. How Entropy Creates Writing How Entropy Is Creating […]

Internet Marketing: End of Zero Sum


Perhaps authors such as Robert Wright (NonZero), Yochai Benkler (Penguin and the Leviathan), and David Amerland (What If We Had A New Value System For Goods and Services) are correct. Cooperation is our genetic makeup, our human aspiration. Daniel Pink’s Drive: The Surprising Truth About What Motivates Us explains differences between intrinsic and extrinsic motivation. Around 30% of people […]

Tumble & Riff, Internet Marketing’s Jazz


Content Riffs Miles riffed by using a composition’s outline to create boundaries for improvisations. Content marketers riff too. Great Internet marketers like fellow New Media Leaders (Mark Traphagen, Phil Buckley, Amy Lewis) know how to riff content like Miles played jazz. They improvise inside of a piece of content’s borders. They may find and create […]