Tumble & Riff, Internet Marketing’s Jazz


Content Riffs Miles riffed by using a composition’s outline to create boundaries for improvisations. Content marketers riff too. Great Internet marketers like fellow New Media Leaders (Mark Traphagen, Phil Buckley, Amy Lewis) know how to riff content like Miles played jazz. They improvise inside of a piece of content’s borders. They may find and create […]

Trust: The Currency of the New Economy


If you commuted to work today or drove on errands, you passed through an amazing social miracle several times, but I’m certain you didn’t stop to think about it even once. But you did stop. Because the “social miracle” to which I refer is the ubiquitous traffic light. Think about what happens at traffic lights […]